Branding + Content Strategy

SUBLIME MEDIA

2022-2024 | SEATTLE, WA

Sublime Media trusted me with reintroducing its brand to the corporate eLearning industry with a fresh take on their identity and digital marketing strategy. The project required three major updates: a new website, a new logo, and an annual strategy that included digital advertising and in-person events.

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Website
Website

Sublime Media needed to flex its industry-leading design and storytelling expertise for its own website. In working closely with the cofounders and creative leaders, I translated their gut instincts into an engaging brand experience.

The new Sublime Media website has :

- Optimized site structure for insightful analytics.

- Creative features and quotes from respected clients and collaborators.
- Engaging content that exceeds SEO standards and puts UX first.

Logo

Sublime Media had been using the same logo for over 20 years. Though leaders were resistant initially, my team earned trust as the rest of the brand began to reflect the modern Sublime Media. Our goal was to craft a flexible logo that would be consistent across digital and print media.
The new logo uses color and design to stand proudly amongst competitors, while channeling the qualities and values that make Sublime Media unique.

Annual Marketing Strategy

I collaborated with Sublime Media's leadership to leverage the ebb and flow of the b2b services industry. Over two years, we experimented with creating opportunities and seizing organic marketing moments, eventually finding a holistic annual strategy based on ROI.

A few highlights:
Collaborative case study content with Microsoft, T-Mobile, and eBay. | A 60-second commercial that premiered at a DevLearn2022. | An hour-long webinar presented with Microsoft and Sublime Media leadership. | Winning industry awards with compeling submissions.

PURPLE STAR INC.

2019-2022 | SEATTLE, WA + KIEV, UKRAINE

For two and a half years I developed pilot brands with Purple Star Inc. Quickly I began leading remote teams as an in-house copywriter, content creator, and product designer. Our close knit collaborations yielded three brands according to goals from our parent manufacturer. In under two years, I was promoted to communications manager, growing the content team from a two-person side project into a full studio.

BRAND WORK SAMPLES

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Wigs Worthy of Your Crown, Creating LUXLUXE Hair
Wigs Worthy of Your Crown, Creating LUXLUXE Hair

When tasked to create a unique brand identity for LUXLUXE, I wanted to reflect a modern sense of beauty, built on authenticity and authority.

Gaining a customer’s confidence is essential, especially in e-commerce. With LUXLUXE we’ve engaged consumers by crafting welcoming campaigns that blend elements of editorial fashion with the grounded confidence of natural beauty. Our messaging empow

Gaining a customer’s confidence is essential, especially in e-commerce. With LUXLUXE we’ve engaged consumers by crafting welcoming campaigns that blend elements of editorial fashion with the grounded confidence of natural beauty. Our messaging empowered our shoppers by providing clear product information and credible content partnerships.

Content samples
Content samples

About LUXLUXE | Wig 101: How to Glue Down Your Wig | Top Performing Listing

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NUNIQUE. Harnessing the power of play.
NUNIQUE. Harnessing the power of play.

ShopNunique’s target audience plays professional dress-up, focusing on drag queens, make-up artists, and festival lovers. The catalog featured over 255 products and included 5 sub-brands. Our main directive was to create a platform where our entertainment and holiday products could be successful year-round.

Designing, writing, and directing for Nunique was a new experience every week. We tailored our strategy to the broad product offerings, focusing our promos on different sub-sections of our target audience each month. This brand was Purple Star Inc

Designing, writing, and directing for Nunique was a new experience every week. We tailored our strategy to the broad product offerings, focusing our promos on different sub-sections of our target audience each month.


This brand was Purple Star Inc’s testing ground for influencer marketing. We created an internal grading system for recruiting, tracking agreements, and reporting results. Our collaborations improved product development, improved traffic, and increased sales.

Content samples
Content samples


About Nunique | NU Blog: Wiggin' Out at Home | Covid-19 Newsletter