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NUNIQUE. Harnessing the power of play.
ShopNunique’s target audience plays professional dress-up, focusing on drag queens, make-up artists, and festival lovers. The catalog featured over 255 products and included 5 sub-brands. Our main directive was to create a platform where our entertainment and holiday products could be successful year-round.
Designing, writing, and directing for Nunique was a new experience every week. We tailored our strategy to the broad product offerings, focusing our promos on different sub-sections of our target audience each month.
This brand was Purple Star Inc’s testing ground for influencer marketing. We created an internal grading system for recruiting, tracking agreements, and reporting results. Our collaborations improved product development, improved traffic, and increased sales.
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